Qualtrics XM is a comprehensive experience management (XM) platform that empowers businesses to gather, analyze, and act on valuable data from various sources, including surveys, feedback forms, and social media interactions.
Some key features that make Qualtrics XM stand out are:
- Diversity of tools: Qualtrics XM provides many survey tools, enabling businesses to create customized surveys that capture the essence of customer feedback. Qualtrics XM caters to a wide range of survey needs, from simple multiple-choice questions to open-ended prompts.
- Employee engagement – Employee feedback is equally essential for organizational success. Qualtrics XM offers dedicated tools for employee surveys, allowing businesses to gauge employee morale, identify areas for improvement, and foster a more engaged and productive workforce.
- Optimizing brand experience – Brand reputation is a critical asset for any business. Qualtrics XM helps companies monitor and manage their brand perception by tracking customer sentiment across social media, online reviews, and other channels.
- Unified platform for experience management – Qualtrics XM goes beyond traditional survey software, offering a comprehensive suite of tools for managing the entire experience management lifecycle. From survey creation and distribution to data analysis and action planning, Qualtrics XM provides:
- A centralized platform that streamlines the process of gathering and analyzing feedback
- Acting on valuable customer and employee feedback
List of recommended resources #
For a broad overview #
This video tutorial by Wagner College IT Training teaches the basics of using Qualtrics for creating surveys and data analysis.
The Qualtrics XM website provides various resources as well as a basic overview of the data collection and analysis software, along with product information and demos for users.
For in depth understanding #
Written by Jonathan Snow, this book provides a step-by-step guide for using Qualtrics. It teaches how to create and edit surveys using Qualtrics and many special features of the software.
Case study #
This research paper involves a study of anxiety in Canadian adults with asthma during COVID-19. The data for this study was collected through the software Qualtrics XM.
This article published by BMC Public Health uses Qualtrics XM for circulating surveys and analyzing the data regarding vaccine hesitancy among parents.