Rapid consumer insights for empowered decision making
An end-to-end survey platform delivering primary data insights to your most critical business questions directly from your target consumers
Attitudinal predispositions of women regarding aspirations towards paid work
Influencing factors that act as deterrents and facilitators
Insights
Dipping Consumer sentiment marks the closing half of 2022
Because consumer spending accounts for about 63.3% of the nominal GDP (Dec 2022) of India, this Index of Consumer Sentiment can be regarded as one of many important economic indicators followed by businesses, policymakers, and participants in the investment community.
Marginal farmers must have income diversification to survive
Majority of marginal farmers are in poverty and debt traps and engage themselves in non-farm economic activities and wage labour for sustenance. While two out of three cultivators are marginal farmers, their total operational landholding constitutes less than a quarter of total cultivable land.
The rural sentiment: Not so upbeat, but hopeful!
India’s rural population for 2021 was 909,384,77, i.e., 64.64% of India lives in rural areas. This is much more than the combined population of Europe and Australia. According to the NITI Aayog’s Multidimensional Poverty Index, the poverty ratio was as high as 32.75 per cent in rural areas in 2015-16.
Introduction to Edu_Learn LMS Plugin
A small river named Duden flows by their place and supplies it with the necessary
Digital footprint: Is there really an Urban-Rural divide?
It is estimated that while urban users grew by 4%, rural users were actually growing by 13%, implying that by 2025, there will be more rural internet users than urban.
Insights
Fast food consumption among rural adolescents increasing risk of obesity
The most consumed ‘fast food’ item among adolescents is chips/Kurkure type of snacks with 87% having consumed the same about three times in the past 7 days.
Quality diet still elusive to many in rural India
The average Individual Dietary Diversity Score (IDDS) was 4.20 out of a total possible score of 12. This means an average rural household could only consume 4-5 out of the 12 food groups for a balanced diet in the last 24 hours.
Insights into Rural Entrepreneurship
The average number of households where there was someone who was running a business enterprise was 6.3%. Nearly 62% of rural businesses are retail trading outlets. Nearly 9 out of 10 rural businesses are first-generation enterprises.
India’s Consumer Sentiment – May/June 2022
Given that 2021 was a tough year in terms of COVID-related disruptions, close to half of the earners confirmed that there has been some sort of economic recovery. However, the recovery was ten percentage points higher in urban areas than in rural.
Perceptions of the State of the Nation
The biggest issue in India today is unemployment, being the priority choice of nearly 33% of urban respondents and over 37% of rural respondents.
Insights
Are Indians financially ready for retiring from work?
Universally, higher share of the older age group tends to believe that their children would take care of them in their old age; but this sentiment is not reflected in the view held by the younger earners.
How does rural India spend their downtime?
Very little is known about how an average rural resident spend their downtime, or whether they have sufficient downtime for personal pursuits.
Consumer satisfaction with accessing education services in rural India
School education forms the backbone of India’s labour force. Eighty-six per cent of India’s labour force comprises those with education till Class 12 or below, which implies that a major portion of the workforce carries out their livelihood on the basis of the skills learnt from school.
Consumer satisfaction with accessing health services in rural India
In rural India visiting a government health facility when one needs to consult a health practitioner is not as ubiquitous as one would assume. A survey, carried out by the Development Intelligence Unit reveals that only in 57% of the cases has this been the preferred treatment seeking behaviour.
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Our panel architecture
What to expect from panels, and what not
Panels are very useful for perception mapping. However, it is not the best method to arrive at critical, statistical estimates of behaviourial outcomes. But, if the intention is to unearth a trend or establish a situation analysis in a given area or among a population group, panel research is a very good option as it can be done quickly, and at a much lower cost than standard face-to-face surveys.
Our model
Fixed longitudinal panels tend to suffer from the Hawthorne effect, which renders their outputs questionable. Our method is to have several baskets containing respondent pools of similar profiles (age/gender/occupation/location) and for every survey, randomly choose respondents from each basket basis of a quota for each profile mix. Through this method, we minimize the Hawthorne effect since the probability of the same respondent receiving a call multiple times during the year is improbable.
Our reach
Sambodhipanels already maintains a list of 185,000 curated phone numbers (and counting) across urban and rural India. The numbers cover all 8 Tier 1 cities, 48 Tier 2 cities, and over 100 Tier 3 cities (for urban), and 210 districts (for rural). The sample is spread across 22 states with dedicated callers across each state.
Our panel architecture
Panel representativeness
Age – 18 – 35 and 35+ to 60
Gender – Male, female
Occupations – 12 occupations classified into 3 broad categories equivalent to high, medium and low-income groups.
Hence the client can select from combinations based on :
In-house developed Survey and Analytics Application.
Used for panel management and for call allocation. Also used for data analysis and dashboarding at the back end.
Survey Point is a data collection and analytics platform built to revolutionize the way people use data to solve problems.
Survey Point goes beyond collecting data and helps people, businesses and organizations keep track of their projects and brand, test ideas, work collaboratively, and share learnings.