Sambodhi panel

Rapid consumer insights for empowered decision making 

An end-to-end survey platform delivering primary data insights to your most critical business questions directly from your target consumers

Project

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Day 1: First steps - Buffalo National Park

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Day 2: Explore the Magical Forest

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Day 3: Old places and new memories

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Our panel architecture

What to expect from panels, and what not

Panels are very useful for perception mapping. However, it is not the best method to arrive at critical, statistical estimates of behaviourial outcomes. But, if the intention is to unearth a trend or establish a situation analysis in a given area or among a population group, panel research is a very good option as it can be done quickly, and at a much lower cost than standard face-to-face surveys.

Our model

Fixed longitudinal panels tend to suffer from the Hawthorne effect, which renders their outputs questionable. Our method is to have several baskets containing respondent pools of similar profiles (age/gender/occupation/location) and for every survey, randomly choose respondents from each basket basis of a quota for each profile mix. Through this method, we minimize the Hawthorne effect since the probability of the same respondent receiving a call multiple times during the year is improbable.

Our reach

Panels are very useful for perception mapping. However, it is not the best method to arrive at critical, statistical estimates of behaviourial outcomes. But, if the intention is to unearth a trend or establish a situation analysis in a given area or among a population group, panel research is a very good option as it can be done quickly, and at a much lower cost than standard face-to-face surveys.

Panel representativeness

Panels are very useful for perception mapping. However, it is not the best method to arrive at critical, statistical estimates of behaviourial outcomes. But, if the intention is to unearth a trend or establish a situation analysis in a given area or among a population group, panel research is a very good option as it can be done quickly, and at a much lower cost than standard face-to-face surveys.

Survey Point

An array of telephonic, App, and web survey options. We will also equip you with data-backed insights and visualisation tools to help you understand your consumers. Revolutionizing the process of primary data collection, Sambodhi has ideated and effectively created an integrated platform for end-to-end designing, management, and execution of surveys called the Survey Point, It’s a technological solution for high-quality data and smarter decision making.