Predictive Analytics: The Concept, Process, and Application  

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Posted by: Kultar Singh
Category: Research and M&E
Predictive Analytics

By analyzing historical and current data, predictive analytics anticipates events in the future. Analytics can be aided by utilizing machine learning and other data mining tools. Many industries, including healthcare, finance, telecommunications, and the social sector, are utilizing predictive analytics to improve performance. 

 Models can be built based on data from the past and then applied to predict the future. The term “predictive analytics” encompasses both diagnostic and descriptive analysis. For instance, it is necessary first to describe the data, discover patterns, and expand or extend the model to anticipate future events.  

What Does It Entail?  

In predictive analytics, historical data is analyzed alongside current data to forecast the future. Institutions can accurately predict trends and patterns using sophisticated tools, machine learning, and artificial intelligence models based on historical and current data.  

Data scientists use predictive models to detect connections between various elements of chosen datasets. After data collection, a statistical model can be created, trained, and refined to make precise predictions. Multiple methods and scientific techniques are used in predictive analytics, such as data mining, modeling, and machine learning. 

Using data mining techniques, predictive analytics allows large amounts of structured and unstructured data to be managed, interpreted, and analyzed. A pattern or relationship can be used to analyze the system’s behavior based on historical data. Analyzing a system’s behavior can be accomplished by analyzing patterns or relationships based on historical data. 

Further, one can use statistical models constructed from data alongside data mining. Developing models requires an understanding of what must be anticipated. Once the models are built, they can be enhanced with additional information for optimal predictions. Additionally, predictive analytics uses machine learning processes to identify patterns in large data sets and create models. For example, engines suggest products based on past purchases and browsing behavior. 


The first task in predictive analytics is to finalize the outcome one wishes to achieve and then gather the information that will be required. If needed, one can create the information from each designated source and mix the various data sources.  

The next step is to develop predictive analytics models by analyzing the data source range and using statistical analysis to discover the most likely outcomes. The model is then improved incrementally over time. 

Predictive Analytics Application

A predictive analytics process differs from a general forecasting process. It provides insight into individual situations. Making predictive analytics actionable can improve its effectiveness. The knowledge gained from analytics allows for immediate improvement and outcomes.  

  • For all sectors, such as retail, banking, utilities, public sector, utilities, healthcare, manufacturing, and manufacturing, predictive analytics can significantly reduce costs, boost revenues, and reduce risks.  
  • The application of predictive analytics to bank transactions can assist in the detection of fraud. By analyzing email headers, one can detect anti-spam. To predict whether a subsequent email is legitimate, we can build models using the historical information about the words in the spam email.   
  • Predictive analytics has vast applications in the social sector. One can use predictive analytics to improve governance by improving citizen satisfaction. Additionally, it facilitates the adoption of services. Technology-enabled predictive analytics can help make government service delivery more citizen-focused. The public sector is often challenged with operating its programs cost-effectively with limited resources and budgets. Analyzing predictive data can assist in making decisions.  
  • A prediction component of predictive analytics can have a significant influence on agriculture productivity and crisis response. For instance, weather forecasting is performed through predictive analytics. By gathering historical data, it forecasts the next weather event based on what has happened in the past.   
  • Learning can also be improved with predictive analytics. For instance, one can use predictive analytics to predict future outcomes of students’ interactions by recording their past behavior. With the help of the learning platform, it is possible to anticipate the future of current students. This allows us to gather information from students who took the course prior to this semester, previous year, or even previous events to build models and predict the future activities of current students. 

Kultar Singh – Chief Executive Officer, Sambodhi

Author: Kultar Singh

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